Understanding the Business-to-Consumer Text Messaging Laws

An understanding of the legal requirements, that surround the business to consumer text messaging laws, is necessary to insure that an auto dealer is not placed in the very uncomfortable position of being in a Federal Courthouse and defending a lawsuit brought under the Telephone Consumer Protection Act. Let’s go over the background of this law and how to maintain legal compliance while simultaneously deriving the benefits of business to customers text message communications including text marketing and sales.